Masterclass: Referral Programs
Every month, we record a paid class on PM best practices, where our lead instructor Clement covers weeks of product knowledge in 90 minutes or less. This month, we tackled how to build effective referral programs as a product manager.
In this recorded class on referral programs, we covered:
The ways in which referral programs can accelerate key product metrics & objectives
An analysis of the three-sided value proposition of referrals
Techniques for increasing the benefits of referrals
Tactics for decreasing the costs of referrals
A discussion on how to reduce the product friction for referral programs
Here’s a preview of 3 of the slides from this class (13 slides total):
As a product leader, it’s crucial to invest in your continued growth.
We encourage you to use your professional development budget to enroll for our monthly classes; that way, you don't have to pay out-of-pocket to accelerate your growth trajectory as a product leader.
